
Our values
Young energy for happy aging
Even our oldest deserve the latest technology.
Inclusion
Tailored to specific needs and limitations.
Cooperation
Co-developed and tested with experts from practice.
Sustainability
Designed for lasting impact and continually improved.
Every grandpa and grandma deserves:
Get a new spark and enthusiasm.
Share experiences, smiles, and joy.
Benefit from digital conveniences.
Innovators and film-makers who are very eager to help
… and many more young people fully committed to delivering digital innovations to social care – including voice actors, translators, sound engineers, musicians, and graphic designers.

He has our mission written all over his face by now. Even in the shower, while grocery shopping, and perhaps in his sleep, he keeps on crunching the problems that could be bothering our dear travellers.
However, he doesn't have much sleep now anyway - in addition to Kaleido, he is also busy with his PhD in Media Studies at Charles University, where he's preparing a project focused on, guess what, the role of virtual experiences in the lives of socially isolated adults.





Creating VR experiences
460
Facilities
41
Travellers
1400
5/5 rating
80



1989-2019
Family inspiration
Both grandpas of Marek and Filip were passionate travellers. Their endless stories from their own travels across Europe provided the initial inspiration for Kaleido’s virtual trips.
You could sense a strange mix of emotions in these stories – the joy and enthusiasm coming from their own memories blended with disappointment that they probably won’t add any more of such powerful experiences to their album.
February 2020
First testing
After initial interviews with different social care organizations, we found that the elderly in care homes can be far more prone to such disappointment, sadness, and apathy, especially those confined to a bed or chair.
We bought the first headset and, in cooperation with Nursing home Chodov, we successfully tested the concept of an activation tool that will allow grandmas and grandpas to go on a trip again, safely and comfortably through virtual reality.






March - May 2020
Pandemic and endeavour to help
Like the vast majority of us, the March outbreak of the new coronavirus in Europe did not come in handy for Kaleido. We lost access to care facilities, which also had to focus solely on primary care and their clients’ safety.
However, the ban on visits has also multiplied the problem that Kaleido aims to solve. That is why in Spring, together with the nursing homes, we continued to search for all sorts of ways to bring our activation tool into the world – for example through crowdfunding. And ideally free of charge, so that our trips could quickly make those incredibly hard weeks more enjoyable for the elderly.
June - August 2020
Great success and first VR tours
Crowdfunding did not put us on our feet, but thanks to this effort we gained the attention of the media and also the recognition of the jury of the Hack the Crisis startup competition. We were active in this online incubator throughout Spring and in the end, we won prize money for shared 4th place.
We have decided to use all these funds to implement a free pilot program to get Kaleido into action as soon as possible. In the summer, we developed the first version of our VR application, created our own virtual experiences, and pre-tested them in three homes for the elderly.






September - December 2020
Pilot programme and research
Data collected from homes in August showed that we were going in the right direction. And so on the 1st of September, we were delighted to launch our big pilot program – Kaleido got into action in a large scale! We prepared 40 VR headsets that travelled to care facilities, hospitals, and senior clubs throughout the Czech Republic.
Together with activation teams, we collected feedback directly from the facilities, but mainly from the grannies and grandpas themselves. And almost wherever the second wave of the pandemic made it possible, the travellers praised our virtual experiences. By virtue of these valuable insights from practice, we were able to gradually spot and fix all bugs in the application and improve the trips themselves, so that they work perfectly in the future.
2021
Kaleido is going out into the world!
We are closing the first calendar year of our existence with great enthusiasm and motivation for further work. The value we saw in Kaleido from the beginning has been definitively proven in the pilot programme. Thanks to thorough user testing, we know exactly what our oldest and their activation teams need. And we want to deliver it to thousands of them as soon as possible.
Kaleido is gradually attracting more and more partnering facilities. And we are already in the process of expanding abroad. Because a forest walk or relaxation on the beach can brighten up the day for an English grandmother, as well as a Czech, Dutch, or German grandfather! Follow our journey, for example on Facebook or Instagram.


